Brand

The FreshAir identity

One mark, one palette, one voice — used consistently across every job sheet, invoice, van and screen. Engineering Excellence for your Comfort since 1983.

Press kit & downloadsOur story

The logo

The FreshAir mark reads as airflow and precision. Keep clear space around it equal to the height of the “F”, and never place it smaller than 24px tall on screen.

FreshAir logo on a light background

Primary — on light

Default for web, documents and print.

FreshAir logo on a dark background

On Deep Navy

For footers, dark hero panels and vans.

F

App icon / avatar

Mark only

Social avatars, favicons and small placements.

Colour palette

Arctic Teal carries the brand, Deep Navy grounds it, and Desert Amber is reserved for urgency. Every value below is a live design token used across the platform.

#0B7A6E

Arctic Teal

hsl(175 84% 26%) · --primary

Primary brand colour. Logo mark, primary buttons, headings on light.

#218C7F

Cool Accent

hsl(174 62% 34%) · --accent

Secondary actions, links, icon fills, hover states.

#F4600F

Desert Amber

hsl(22 92% 52%) · --warm

Urgency and emergency CTAs, offers, highlight numbers. Use sparingly.

#16333B

Deep Navy

hsl(190 45% 16%) · --navy

Footer, dark sections, headline text on light backgrounds.

#F0F5F5

Mist

hsl(180 18% 95%) · --muted

Section backgrounds, cards, dividers and quiet surfaces.

#F8F6F1

Sand

hsl(40 30% 96%) · --sand

Warm alternate background for editorial and long-form content.

Typography

Display / headings

Plus Jakarta Sans

Cool air, clear pricing. AED 250 · Aa Bb Cc 0123456789

Weights 600 – 800. Tight tracking on large sizes. Sentence case, never all-caps headlines.

Body / UI

Inter

Cool air, clear pricing. AED 250 · Aa Bb Cc 0123456789

Weights 400 – 600. 16px minimum on mobile. Numerals tabular for prices and invoices.

Tone of voice

Clear before clever

State the price, the time and the next step. No jargon, no hedging.

Engineer's confidence

Forty years of HVAC in the Gulf. Calm authority, never hype.

Local and specific

Dubai neighbourhoods, AED pricing, UAE working hours. Speak like a neighbour.

Respect the reader's time

Short sentences. One idea per paragraph. Always end with an action.

Usage rules

Do

  • Keep clear space around the logo equal to the height of the 'F'.
  • Use Arctic Teal on white, or white on Deep Navy, for maximum contrast.
  • Write the name as 'FreshAir' — one word, capital F and A.
  • Pair the logo with the 'Since 1983' line in corporate contexts.

Don't

  • Don't recolour, stretch, rotate or add effects to the logo.
  • Don't place the logo on busy photography without a solid or blurred panel.
  • Don't write 'Fresh Air', 'FRESHAIR' or 'Freshair One' in body copy.
  • Don't use Desert Amber as a background for long passages of text.

Official profiles

These are the only accounts operated by FreshAir. Anything else is not us.

Instagram

@freshair.technical

Before/after service work, technician stories, seasonal AC tips.

Facebook

Freshair Technical Systems

Community updates, offers and customer reviews.

LinkedIn

Freshair Technical Systems LLC

B2B facilities management, MEP projects and hiring.

X (Twitter)

@FreshairHolding

Service announcements and UAE HVAC industry commentary.

YouTube

@freshair.technical

How-to maintenance videos and project walkthroughs.

TikTok

@freshairholding

Short-form AC myth busting and quick fixes.

Pinterest

freshairtechnical

Home comfort inspiration and indoor air quality boards.

Google Business Profile

FreshAir Dubai

Reviews, directions and local search presence.

Freshair Holding

freshairholding.com

Parent group corporate site.

Need the files?

Logos, photography, company profile and media contacts are all in the press kit.

Open the press kit Contact us